Compact mode

Great-West Lifeco vs Voya Financial vs Brighthouse Financial

Table of content

Products and Services Comparison
Customer Experience Comparison
Target Market Comparison
Unique Selling Point Comparison
Advantages Comparison
Facts Comparison
Overall Rating Comparison

Company Information Comparison
Financial Information Comparison
Coverage Purpose Comparison
Company Origin Comparison
Disadvantages Comparison
Performance Metrics Comparison

Products and Services Comparison

Type of Insurance 📜

The categories of insurance policies offered by the company, indicating the range of coverage options available to potential customers.

For all*

Life Insurance

Providers offering financial protection for beneficiaries in the event of the policyholder's death.

Voya Financial

Retirement Services

Voya Financial offers Retirement Services insurance. Offers comprehensive retirement planning and financial management services.

Brighthouse Financial

Annuities

Brighthouse Financial offers Annuities insurance. Providers offering financial products that guarantee regular payments over a specified period or lifetime.
Coverage Types 🏠

The various types of insurance policies offered by the company.

For all*

Life

Great-West Lifeco

Health

Great-West Lifeco offers Health coverage. Health insurance covers medical expenses, protecting individuals from high healthcare costs. Click to see all.

Retirement

Great-West Lifeco offers Retirement coverage. Retirement insurance products help secure income for post-work years. Click to see all.

Voya Financial

Retirement

Voya Financial offers Retirement coverage. Retirement insurance products help secure income for post-work years. Click to see all.

Employee Benefits

Voya Financial offers Employee Benefits coverage. Insurers specializing in comprehensive benefit packages for employees. Click to see all.

Brighthouse Financial

Annuities

Brighthouse Financial offers Annuities coverage. Insurers providing long-term investment and income products for retirement planning. Click to see all.

Customer Experience Comparison

Customer Satisfaction Score 😊

A numerical rating representing overall customer satisfaction based on surveys, reviews, and feedback.

Great-West Lifeco

8.5

A numerical rating representing overall customer satisfaction based on surveys, reviews, and feedback. (20%) Insurance companies with higher customer satisfaction, indicating better overall service and policyholder experience Click to see all.

Voya Financial

8.3

A numerical rating representing overall customer satisfaction based on surveys, reviews, and feedback. (20%) Insurance companies with higher customer satisfaction, indicating better overall service and policyholder experience Click to see all.

Brighthouse Financial

7.8

A numerical rating representing overall customer satisfaction based on surveys, reviews, and feedback. (20%) Insurance companies with higher customer satisfaction, indicating better overall service and policyholder experience Click to see all.
Claims Process Rating ⭐

A score reflecting the efficiency and satisfaction level of the company's claims handling process.

Great-West Lifeco

8.3

A score reflecting the efficiency and satisfaction level of the company's claims handling process. (25%) Insurance companies with better-rated claims processes, indicating higher customer satisfaction and smoother claim experiences Click to see all.

Voya Financial

8.4

A score reflecting the efficiency and satisfaction level of the company's claims handling process. (25%) Insurance companies with better-rated claims processes, indicating higher customer satisfaction and smoother claim experiences Click to see all.

Brighthouse Financial

7.9

A score reflecting the efficiency and satisfaction level of the company's claims handling process. (25%) Insurance companies with better-rated claims processes, indicating higher customer satisfaction and smoother claim experiences Click to see all.
Claims Process Rating Type 📋

A classification of the company's claims process quality based on its numerical rating.

For all*

Good (7-8.9)

Insurance providers with above-average claims handling, scoring 7-8.9 out of 10

Target Market Comparison

For whom 👥

Target demographic or specific groups the insurance company caters to.

For all*

Individuals

Insurance firms catering to individual needs, offering personalized coverage and services.

Great-West Lifeco

Businesses

Great-West Lifeco caters to Businesses. These insurers specialize in commercial insurance needs Click to see all.

Voya Financial

Employers

Voya Financial caters to Employers. These insurers offer comprehensive employee benefit solutions Click to see all.

Brighthouse Financial

Retirees

Brighthouse Financial caters to Retirees. Insurers offering coverage options tailored to the needs of retired individuals. Click to see all.

Unique Selling Point Comparison

Known for 💡

A unique feature or characteristic that sets the insurance company apart from competitors.

Great-West Lifeco

Canadian Market Leader

Great-West Lifeco is known for Canadian Market Leader.

Voya Financial

Workplace Solutions

Voya Financial is known for Workplace Solutions.

Brighthouse Financial

Simplified Products

Brighthouse Financial is known for Simplified Products.

Advantages Comparison

Pros 👍

Advantages or strengths of the insurance company.

Great-West Lifeco

Strong Financial Position

Insurers with robust financial health and stability

Diverse Product Offerings

Voya Financial

Strong Digital Platforms

Insurers offering advanced online tools and services for policy management

Innovative Products

Brighthouse Financial

Straightforward Policies

Competitive Rates

Facts Comparison

Interesting Fact 💡

An intriguing or lesser-known fact about the insurance company.

Great-West Lifeco

Serves 33 million customer relationships

Voya Financial

Rebranded from ING U.S. in 2014

Brighthouse Financial

Spun off from MetLife in 2017
Sarcastic Fact 😉

A humorous or ironic observation about the insurance company.

Great-West Lifeco

We're great... and west of something.

Voya Financial

We'll help you save for a retirement you might not reach

Brighthouse Financial

We make life insurance slightly less confusing